F14 Entertainment's
END OF AN ERA
Marketing Campaign
A fully realized marketing campaign that stretched over a month to celebrate the end of an era for the student production company F14 Entertainment. Complete with official photography, poster designers, live events, and more this campaign was extremely successful at furthering the brand of F14
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Steps to Sucess
Our approach with the END OF AN ERA CAMPAIGN
01
Create a sense of finality
When developing The End of an Era Campaign we knew we wanted to create a sense that we've been building towards this for four years. This was our chance to create the perfect finale!
02
Combine different forms of media to present our 'finale'
It was important to us that we told this final chapter through multiple media formats, and that we worked with artists that specialized in those media forms. We worked closely with photographer Sophia Keefe to execute the photoshoot for the campaign.
03
Present valuable context in a compelling way.
F14's final chapter didn't only need to include 'new' photos and video content it needed to pay homage to the past of F14. Our team delved deep into F14 archives to provided the necessary context to tell the whole story right.
04
Keep messaging clear and consistent until the end.
This was a big shift for those inside and outside of F14. We needed to ensure all messaging about what was happening to F14 was clear and consistent.
End of an Era Campaign
End of an Era Photoshoot
Working along side photographer Sophia Keefe we did a photoshoot with top creatives at F14 Entertainment. The concept was 'the party is over'.
